2013 Sam Dixon A2 Advance Portfolio: Film Poster Analysis 2

After analysing the poster of film Foxy Brown, I have researched into other posters in the Zombie/Horror genre. I have looked at differences and similarities in examples such as 28 Days Later, Dawn Of The Dead, Night Of The Living Dead and Dawn Of The Dead (Remake) -

Main Conventions - The main photo is of the main character, alone in the city of London. The way you can see famous landmarks such as Big Ben in the background reinforces the sense of being alone in such a large place. The red eyes are also an important part of the poster. This contributes to the evil and fear of the zombies, and contributes to why the zombie virus is called "rage" by the disturbing look and colour of the eyes. It's clearly a zombie horror film, given away by the quote in the middle/top section of the poster. However, if the quote wasn't there, the bio-hazard symbol definitely suggests there is some sort of virus outbreak being part of the main story. The eyes also are a main factor.
Film Language - The poster's main colour dominating the scheme is red, having a heavy association with evil, fear, panic and death. The layout could be seen as interesting having the zombies eyes at the top, the bio-hazard symbol in the centre and the lone character at the bottom. It could be argued that this is a suggestion that the bio-hazard is the center explanation of the film, with the 2 sides of characters being the "rage" infected zombies (being on one side/at the top) and the left over humans (at the bottom).
Structure - The above point relates to the structure.
Advertisement Techniques - The quote at the bottom "Your Days Are Numbered" perhaps makes the audience interested to see this directer/writers adaption of an end of the world style film. This is made even more personal by it being set in London and the use of famous and well known landmarks. Also the top quote makes it clear that Danny Boyle directs the film, perhaps pulling in audiences with his already established reputation.
Audience - Obviously already established Zombie/Horror fans.

I've found in my research, that a huge similarity between Zombie films is that the posters are usually heavily based around the zombies, not the main character. A lot of them emphasise the eyes, or some the whole face. In my plan I want to include full shots of the zombies, more similar to Dawn Of The Dead (Remake), but in a different environment (Plan made in other post).