- Preferred/Dominant reading - The writer/producer's main aim, the viewer will enjoy it and it will fit their age group, gender or the target audience.
- Negotiated - The audience will consider viewing the media form, but perhaps reluctantly.
- Oppositional - The audience will refuse to watch the media form.
When creating my project I will need to consider who falls in to each of these categories, and perhaps try to accommodate as many as possible, or just stick to the conventions of the genre, keeping the norm audience.
I also thought of programs that I watch that perhaps I do not fall into the aimed category. For example, kids show, Spongebob Squarepants, clearly aimed at a younger audience. LA Ink could be aimed at mainly people with tattoos and artists, but I really enjoy the show.
I also thought of programs that I watch that perhaps I do not fall into the aimed category. For example, kids show, Spongebob Squarepants, clearly aimed at a younger audience. LA Ink could be aimed at mainly people with tattoos and artists, but I really enjoy the show.
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