Trailer Idea

Recently I've been developing more ideas to add to my project of creating a trailer, magazine cover etc. I'm pretty much set on using the genre of Horror which still gives me a lot of freedom to branch into other sub-genres such as Gore, Psychological Horror, Zombie etc. I've been adding to my knowledge more by watching trailers in just the Horror genre to extract essential conventions that I will use in my project. For example, The Walking Dead Season 2 trailer really gave me some inspiration for shot types. The opening shot uses a handheld movement on the character's face where he's obviously running from something. The camera shaking with the running movement creates panic from the first second of the trailer. This is a shot I'd definitely like to use in my own trailer. The shot then pans down his body to his feet showing the pace of the motion while he's running. An over view shot then follows, revealing what is chasing him. However, the figures aren't clear, they are almost blacked out. The mystery of what are they also adds to the panic. I also find the part where the gun is being shot in slow motion, seeing the capsules pop out the barrel, really adds to the action and the near death experience of the scene. Just from this first 25 seconds, there are some brilliant shots which will definitely affect how I film my own.