As creating a front cover for a magazine advertising my media product is part of the brief, I thought that a refreshed range of terminology was great towards helping me create my personal cover.
- Audience Expectations - What an audience would expect to read after seeing the front cover. For example, you would expect NME to contain information on upcoming bands and live music reviews.
- Convergence - In which different media mediums (TV, Music, Internet etc.) can link to a magazine. A great example is Kerrang! which has its own magazine, TV channel, radio station and internet site.
- Cover Lines - Smaller references/details to the features inside.
- House Style - The particular style of writing used.
- Iconography - How logos and fonts are used. Such as if a band such as The Black Keys were featured, their name on the magazine may be written in the font they use in their logo.
- Ideologies - A set of ideas and values. A music magazine that is more based on the genre of Punk may have a more anarchistic edge with language to compliment.
- Mise-en-scene - This is simply what else is in the frame. For example, a footballer may be seen in public wearing a pair of "Dr. Dre headphones", with a connotation of wealth and unnecessary spending.
- Mode Of Address - The ways in which an audience is addressed. For example, a lad mag may use language suited to the culture and be of interest to them.
- Pose - The position the person is in the picture.
- Representation - The way in which a group is portrayed in the media form. For example, the Daily Mail newspaper, may represent Muslims in a mostly negative light.
- Sell Lines - A short tag line, showing the main marketing point.
- Superlative - An adjective/adverb that expresses the person or thing spoken about in your contents.
- Target Audience - Simply who your product is aimed at.
No comments:
Post a Comment